How To Establish a Unique SEO Campaign Strategy for a Law Firm’s Website
To attract more customers and expand your company, you need a quality and interactive website. Additionally, you must be reachable. This is a circumstance where your SEO campaign is very essential. When your website does not drive a substantial amount of traffic, it does not matter how awesome your site is. The site will provide no phone calls and leads. Here we delve into the five critical guidelines that you can use to take your web presence to the next level. The first one is to choose the keywords that you want to draw your concentration. Making your website SEO optimized is very simple. On the other hand, the term SEO frightens many.
It does not have to be this way. The first step to take to optimize your site is to determine the keywords that are more relevant to your firm. More focused keywords are greatly efficient than broad or generic keywords. When you use the keyword ‘New York Attorney,’ it is very general. More than 166,000 attorneys litigating in New York. Such a keyword does not improve your web presence. Rather you should concentrate on your specific area of practice. Use a keyword like ‘New York City Divorce Attorney’ as it is an advanced strategy. Check out where rival firms rank for your selected keywords. When you have decided on the keywords, go to google and search for them. Find out the companies that have top ranking for it. This is a great way to know your direct competition and where they rank in organic search.
Take your time on their sites to see how they utilize their keywords for them to be the top in the ranks. Your website must be mobile optimized. There is an increase in the search for law firms on mobile phones. Therefore, it is essential for your site to be properly designed so that the smartphones can load the web pages faster. Besides, a mobile-friendly site betters your ranks in search engines such as Google, Bing, and Yahoo. A site that is not mobile-responsive will rank at the bottom of the search results. A perfect example of a mobile-friendly law firm website is the website of Stephen Babcock. You can borrow some of his techniques to create yours.
The other vital idea is to optimize the keywords on your Home page. Once you have settled on the target keywords, ensure that your home page is aligned with them. Another great idea is to develop keyword-specific pages. Search engines reward you for having a lot of information about focused keywords. Create as many pages and blogs with the top keywords.