Essential Elements That a Good Contractor Website Should Contain
All contractors require an effective website. A website acts as a communication and a marketing platform for contractors. Thus, it is crucial for contractors to design effective websites. A website’s effectuality is not solely determined by its appearance. For you to create a good website, you must ensure that it has certain features. So, which features should a good contractor website have?
The Type of Services Offered
Many contractors focus on creating a website that appears to be visually appealing. As a result, they overlook the essence of including crucial business information. Clients access contractor’s websites with the intention of learning more about the services offered. Clients often hope to find a detailed account of the services provided by a contractor. You can, for example, include details about your field of specialization and the prices you charge.
A Contractor’s Insurance Covers and Work Permits
There has been a significant increase in online scams. Therefore, many clients prefer to hire contractors that have credible work permits. As a contractor, your website page should display your official licenses. Clients want access to the license number of a contractor. License numbers help clients to authenticate the work permits of a contractor. To authenticate a contractor’s permits, clients look up the license numbers on the websites of organizations that certify contractors. Adding your license information will enable your customers to develop a positive attitude towards you. In addition to your license information, you can also include your insurance details. Including your insurance information will increase your customer’s sense of security.
Images of Your Completed Projects
Including pictures on your website will help to reinforce the content descriptions you give. When choosing pictures to include on your site, you should go for those that are most appealing, and those that properly portray your completed projects. Pictures will help to engage potential clients and help them to visualize the type of services you offer. Moreover, images also give customers an opportunity to evaluate your services, experience, and competence thus, enabling them to decide whether you are right for the job.
Goals and Contact Information
Your site should not only include a description of your services but also include your objectives. Describing your objectives will help to establish a connection between you and your prospective clients. Your website should also include your business phone number and functional email address.
Information about Referees
It is essential to include at least three referees on your website. You should, additionally, provide your referee’s contact details. Referees will give potential customers information about your work experience, conduct, skills, and character.