Memorable business logos are vital when you’re aiming to have your brand stand out from the competition. The graphic representation of a business, brand or organisation is none other than the logo. Business owners place these symbols on business cards, advertising materials and stationery items; the logos are visual symbols that incite recognition from those who see it. Taking all of that into account, it’s obvious that businesses have to prioritise the creation of an attractive logo.
When a business owner decided to have their logo professionally made, it can be the mark of a serious business venture. Do take note that doing so will cost quite a lot of money, so be certain that your money is spent wisely. People out there that either want to enter into the logo design industry or actually just want to add a personal touch to their business’ existing logo should keep the following tips in mind.
Considering the Target Audience
Designing a logo on your own might be tricky at first but it can also be simple and easy. Before beginning with your logo, take into account some of the important initial factors like the target audience and the nature of the business. On one hand, it’s great if you like the logo you came up with but the opinion of the target audience is more important. When you’re designing a logo and your opinions or tastes greatly contrasts with that of the target audience then you have to set aside your personal preferences.
Simplicity is Key
Loyalty and trust are the main traits that a quality logo has to display and not all the service that the company provides. In the majority of cases, it’s much better to convey a simpler logo. Businesses that want to catch the attention of potential customers or remind their current ones of the services of the business then busy logos should be avoided at all costs. When we say simple, we mean clean and bold lines without all the elements that can take away attention from what the logo was originally trying to say.
Typography is crucial in an effective logo design. Since there are tons of colours and fonts available, you might get distracted and go for complex logo designs featuring a handful of fonts and colours. A single logo with too many colours and fonts causes the logo to lose its overall cohesion. The very reason why a logo is created is to help the company stick to the minds of their clients which can only really happen if the client can read the logo without being distracted by other elements added in.